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Ideas a place...where creative people go to think...starting with only a blank sheet of paper, 3 colors, 26 letters and 8 musical notes. Simplicity is the rule of thumb. The arts are the constitution, the muse is the law and they are judged only by their results. There are two sexes that come in all sizes, shapes and colors, there are no age barriers or religious boundaries, no time limits and they all work to better their craft. Some work to satisfy themselves; others work to satisfy others. There seems to be one common denominator; COMMUNICATE. They are creatively competitive and only the very best rise to the top. Others take their places on the ladder depending on talent and the fire in their heart. The only word that scares them...is DEADLINE! One wonders why use a word that starts out DEAD; it’s so final, no time to do it right. How ever when the project is finished and it's beautiful, above all it works and the client is happy; there is no greater reward than a job well done. You go home...come back at another time and start all over again. -Tom Bradseth
Credentials Established the “Unlimited Ideas” independent creative design consultancy and practice in 1993 in Florida following 25 years experience in the national marketing arena. Hands-on executive creative director proficient in communicating marketing-oriented ideas that sell in all media. Designed and directed more than 100 television commercials for national audiences, including a long term working relationship with legendary Stan Freberg in Hollywood, as well as countless magazine and newspaper ads, brochures, menus billboards and sales promotional vehicles, all focused on creating awareness with high retention value and convincing impact. Included are packaged consumer goods (Chun King, Jeno’s, Michelina's and Yu Sing brands--all international), real estate (Heathrow of Florida), Industrial (The Cornelius Co.), finance (First National Bank and Norwest Bancorp), tourism and travel, utilities, medical services and most everything in between.
Career Sixties Minneapolis College of Art & Design; University of Minnesota, Duluth. Hired by Jeno F. Paulucci to help design and launch theme restaurants (Rickshaw Inn, Chop Chop House), then responsible for creative development of all marketing and in store merchandising for his worldwide Chun King corporation as art director. Seventies Helped establish in-house agency J.F.P. and Associates, Inc., Advertising and public relations in 1969; responsible for art direction on all marketing materials for all clients. Promoted to associate creative director in 1971, handling all facets of Jeno's pizza and all branded frozen foods, Wilderness fruit fillings, and the launch of Somebody's House and Grandma's Saloon & Deli restaurants. Promoted to Creative director in 1976 , directing and supervising the agency's work for all clients. Eighties Advanced to Executive Creative Director in 1980; Vice President and Executive Creative Director in 1986, focusing on television and radio creative concepts and production. Ninties In 1991 transferred within the Paulucci organization to Vice President Advertising of Pasta Lovers restaurants relocating to Florida in 1993. Served Luigino's Inc. as Vice President, Advertising for Michelina's and Yu Sing frozen entrees in the corporation's infancy with responsibility for packaging, advertising and promotions. Declined relocation to Duluth, Minnesota in 1993 to establish Unlimited Ideas which continues to work with, among others The Paulucci Organization on numerous projects including worldwide Luigino's, Inc. 2000 Pursued lifelong urge to paint and bring creative abilities to canvas which continue today as the work speaks for itself. |
